Various works over the course of my tenure at Viking Cruises. Ranging from brochure, catalogues, magazines, print ads, trade communications, social media and digital to name a few.
Working with a demographic that skews older presents unique challenges that rely on larger typefaces, eye catching looks that meet accessibility requirements. Other situations require designing more to traditional print mediums that can flexibly translate to digital channels for those adopting more to social media and aggregate websites and email newsletters.
Quarterly sales campaign work can be found here.
Viking Cruises holds quarterly campaigns highlighting product offerings to consumers which thematically holds a different look and feel from its brand guidelines while still following them. This offers a unique challenge staying within the confines of the brand look while trying to uniquely present to the consumer a limited time sales period.
This section highlights the campaigns where I oversaw the creative storytelling that each sale conveyed to the consumer during the highs and the lows of the cruising climate in the industry.
Every destination holds endless opportunities to create lasting memories through enriching and inspiring experiences.
Inspiring Journeys was in need of a creative transformation as a separate brand. The brand perception was that it was extension of the AAT Kings’ brand, suffering from no awareness by consumers and no understanding of value propositions by the industry.
Our team collaboration involved brainstorming, developing various compositions, gathering feedback from stakeholders and sourcing reference materials of the luxury space and competitors noting best design practices over a 4 month period.
Branding look and feel from 2014-2017.
Final brand logo after development process in keeping with the brief to up-market the look and feel while keeping the brand ‘marrque’.
AAT Kings had been on an ongoing journey to properly define it’s brand look and feel as a complex portfolio of brands and products to contend with in a market filled with competitors. This section highlights a vertical slice of the growth and evolution of the brand and the collaborative contributions made to help solidify it’s place and identity in the industry.
Aussie Adventures was the youth product in AAT Kings’ brand portfolio. In it’s tenure, the product focus was travel around Australia in for the demographic market of 18-35 year olds. In the remaining years before it was shuttered, our team was tasked with a brand overhaul to bring out it’s unique selling proposition, youthfulness, and exciting itineraries.
Branding look and feel from 2013-2016.
Final brand logo after reconceptualisation in keeping with the brief to maintain the impactful orange colour and iconic kangaroo.
Cover opens for initial season launch and subsequent seasons.
Various works over the course of my tenure at Royal LePage. Ranging from posters, cards, postcards, booklets and videos to name a few.
I consulted with many agents to execute personal brand identity refinements in all of their collateral touch-points, to help maximise the potential of generating customer acquisition.
Launch video presentation informing agents of the new office opening and a call to action to come join the company.
Quarterly video providing an insight look into the Toronto housing prices compared to last year.
Some of the things I like to delve in outside of work.
An homage to the places I’ve been to and a design challenge to myself. A chance to recreate station artwork and figure out typefaces used — from the geometric style of Neuzeit Grotesk on the Berlin U-Bahn, to the utliltatarian Frutiger on the Tokyo Metro. It’s my unconventional souvenir and my design hobby.
A supercut video to my trip to Japan featuring key highlights. A first delve into video production and hopefully not the last when travel re-opens in the future.
Inspired by Ork’s city neighbourhood maps, I decided to design my own based on the suburbs that make up the Greater Perth Area. It was a project experience to learn about my surroundings better while I was studying at Curtin University.